January 2012
6 posts
McDonald’s Twitter Failure – What We Can Learn
I got one of my first promoted tweets the other day. A tweet from McDonald’s was at the top of my feed, leading me to a video about one farmer who raises the cattle for their beef.
Let’s just say I was not exactly sold.
Turns out that McDonald’s attempt to share authentic farmer stories using the hashtag #McDstories quickly evolved into a bunch of Twitter users sharing McDonald’s horror...
Foreign Languages Lose Out in the Facebook vs....
Today a friend of mine wrote a happy new year message in Chinese on her Facebook. I noticed a fairly new feature – Bing in-context translation. I clicked it and got this:
“United States Central time new year’s day. We wish you all the best of the new year, research on sophisticated, a happy horse!”
Not a very good translation, as you can see.
As a lover of learning foreign languages, and the...
Our PROOF app is featured on Fast Co. Design!
“Let’s face it: drinking scotch isn’t about geekery, it’s about appreciating the finer things in life while enjoying good company, ideally in a room decorated with rich mahogany. You don’t want to worry about futzing around too much with the app, which is why Zeus Jones’s decision to make Proof an HTML5-driven webapp—rather than a bona fide,...
Why The Next Generation Will Be Less Cynical About...
When I was growing up, the biggest brands in the world were Coca-Cola and McDonald’s. Being a chubby kid that watched a lot of TV, I loved Coke and McDonald’s equally, and associated those brands with a huge part of pop culture. As I got older, this admiration turned into cynicism. I always felt like they were talking at a market-tested version of me – “TTYL!” It was flashy, sometimes funny, but...
