February 2012
10 posts
Why Publications Need to Be as Lightweight as...
I’ve been writing a lot about the relationship between brands, publications, digital and print lately, and I think this is an important part of making the ecosystem work.
The truth in the publishing world is that new publications have it a lot easier than older ones – if they understand these two facts:
1. We are in a recession and the print industry is dying changing. This means it’s a time...
Nike Fuelband and Feedback Loops – Why They Matter
I’ve been entranced by the Nike Fuelband ever since I found out about it. Not necessarily because I’m a runner and psyched to track my “fuel” (I wish), but because it is one of the first examples of a health-centric feedback loop that is actually cool.
Awhile back I wrote about feedback loops, which are automatic data streams that can alert people about anything from how fast they’re driving to...
The New Relationship Between Digital and Physical
I come from a media background, where arguments about “the future of newspapers” were frequent, and often led to spats about how to measure the effectiveness of banner ads. What a depressing avenue of conversation. Luckily, after working at Zeus Jones for a couple years, I’ve started to think about the relationship between the digital world, the physical world and monetization in a whole new way.
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Beyond a Brand Blog – Why Tumblr and Pinterest are...
A lot of brands have figured out that they should have blogs. What they did with those blogs – well, it varied. For some, they’re houses for interesting editorial content, a peek into their company culture and fun news. For others, they became a place to stash press releases. But aside from the “what” of blogs, the real problem was the “where.” Most blogs were housed right on the brand website,...
How a Modern Branding Mindset Could Improve...
As Stephen Colbert and John Stewart have very clearly pointed out, this election is all about money. Their parody of Super PAC-funded negative commercials as a primary campaign strategy makes it evident that the focus is definitely on quantity of contributions, rather than the quality of what comes out of them.
For example, Barack Obama has been trying hard to organize a grassroots donation...
