June 2012
3 posts
The New Era of the Internet Ad
Illustration by Joseph Kuefler
General Motors pulling their advertising off of Facebook right as the site was going public was, in an ironic way, a last battle cry of the most awkward, annoying era of the Internet ad. GM argued that Facebook didn’t do enough to cater to marketers or increase their bottom line. Other sources pointed out that what GM wanted to do was create a page-takeover ad,...
Politeness Theory and the Millennial Style of...
Everyone knows that customer service is changing. What was once an important, human component of a company has now become the territory of a site like Amazon, which beats out traditional service with something as inhuman as algorithms. But what’s the real causal factor here – what changed our preferences to be so … anti-interaction?
The more we started talking about this at Zeus Jones, the more...
